Urban Decay founder Wende Zomnir created brand to empower self expression

Beauty has “always been about self-expression and a way for people to empower themselves to tell the world their own story.”

L’Oréal USA gets up close and personal with Wende Zomnir about what sparked her to create Urban Decay, now one of the world’s most beloved beauty brands.

Join us for an inspiring episode of The Founders, a new digital series that retraces the journeys of visionary female beauty entrepreneurs.


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